Press Kit. MMXXVI
MORTL in
the Media.
MORTL is a death media and information brand: end-of-life planning, grief, and death culture, covered with radical honesty and zero euphemism. For press inquiries, interview requests, and media assets.
press@mortl.comAbout MORTL
Approved boilerplate for publication.
Short (50 words): MORTL is a death media and information brand. It covers end-of-life planning, grief, and death culture with radical honesty and zero euphemism, and publishes 51 free state guides, long-form journalism, practical planning tools, and a directory of independently verified providers. Editorially independent. Founded in 2026.
Long (100 words): MORTL is a death media and information brand built on one premise: you are going to die, and pretending otherwise costs families money, time, and grief. It publishes 51 free state guides covering probate, advance directives, estate taxes, cremation and burial law, and organ donation; long-form journalism on grief, aging, and death culture; and practical tools including a free planning dashboard and a directory of independently verified funeral and end-of-life providers. The path for someone who just lost a person is free, always. Editorial coverage is independent, and commercial relationships are clearly disclosed. Founded in 2026.
Please use this language verbatim or contact press@mortl.com for custom descriptions.
Key Facts
The numbers that matter.
Story Angles
Story ideas for journalists.
The media brand that says 'You're going to die'. And means it as a compliment
In an industry dominated by pastel gradients and grief counselors, MORTL launched as a blunt, editorially independent media company treating death the way adults actually talk about it.
An $8,300 bill in the worst week of your life: the cost of dying unprepared
The median funeral with burial runs about $8,300 (NFDA), usually paid by the surviving family within days, before probate costs even begin. MORTL is building the resource that helps people avoid the scramble. Free, state-specific, and without a sales pitch.
67% of Americans have no will. Here's the company trying to fix that.
MORTL publishes 51 State Guides covering probate, advance directives, estate tax, and intestacy. A free, state-specific resource written for general audiences.
Death positivity meets editorial independence: the new media brand with no funeral home ties
MORTL's editorial coverage is independent of its commercial relationships. Where affiliate revenue or sponsored placements exist, they are clearly labeled. The death industry does not shape what MORTL covers or how it covers it.
The advance directive gap: why most Americans don't have one and what happens when they don't
MORTL's state-by-state advance directive guides cover each state's statute, the state-specific forms, and the legal traps that catch families off guard.
For custom pitches, data requests, or to arrange an interview: press@mortl.com
Brand Assets
Logo files.
All logos are provided as high-resolution PNG with transparent backgrounds. Do not alter the logo, change its colors, add effects, or place it on backgrounds that reduce legibility. For usage questions: press@mortl.com
Brand Colors
Color palette.
Five colors. Everything on MORTL comes from these, with no exceptions.
Extended palette.
Tints, shades, and opacities of the five core colors. Never a new hue.
Typography
Typefaces.
Contact
Get in touch.
Response time: within 24 hours on business days. For urgent requests, note "URGENT" in the subject line.