Prices over the phone. Call any funeral home and ask what things cost, and they must tell you [3]. You don’t have to give your name or visit in person. The FTC used an undercover phone sweep in 2023 to check provider compliance with this requirement [4].
The General Price List, yours to keep. When you meet in person and begin discussing arrangements, the provider must give you an itemized General Price List [3]. You can take it home and compare it with another provider's list.
Buy only what you want. Itemized means declinable. You can skip the viewing, the limo, the “memorial package.” The only fee they can make non-declinable is the basic services fee, plus anything your state law actually requires, which must be cited on the price list by name [1].
Bring your own casket or urn. The Rule allows you to buy a casket or urn from another seller. The funeral home must accept it and can’t charge a handling fee [3].
Embalming disclosure and permission. Embalming isn’t routinely required by law. The Rule prohibits a provider from claiming it’s legally required when it’s not, requires written disclosure, and generally requires permission before embalming [1] [3]. Direct cremation doesn’t require a casket, and providers offering it must make an alternative container available.
An itemized statement before you pay. After you choose, you get a written Statement of Funeral Goods and Services Selected showing exactly what you’re buying and what each piece costs, including estimates for third-party “cash advance” items [1].
Violations carry civil penalties of up to $53,088 each, an amount the FTC raises every January for inflation, and the FTC runs undercover inspection sweeps to catch them [1] [4].