Media Kit. 2026

The audience that's actually
planning for death.

MORTL reaches adults who are actively planning for the end of life, not passively browsing. They arrive with intent and zero tolerance for being sold to. When we recommend something, it's because we would recommend it to our own families.

Contact partners@mortl.com →

The Market

The reality of death in America

The figures below describe the market MORTL serves. Current, detailed audience metrics are available to partners on request.

$8,300
median funeral with viewing and burial ↗
$6,280
median funeral with cremation ↗
3.1M
deaths in the US each year ↗
63M
family caregivers in the US ↗
$20.8B
US funeral industry, a year ↗
51
MORTL guides. every state plus DC

What our readers come to MORTL to do

→Writing or updating a will
→Researching estate planning attorneys
→Comparing cremation and burial options
→Setting up advance directives
→Researching life insurance options
→Planning for a parent's end of life
→Managing grief after a loss
→Organizing family financial documents

Partnership Opportunities

How to work with MORTL

We only work with partners whose products we would genuinely recommend to our own families. No banner ads. No programmatic. Every placement is editorially vetted.

Newsletter Sponsorship

The Death Dispatch. Our subscriber newsletter. Dedicated sponsor section, custom copy written by MORTL, clearly labeled as sponsored.

Exclusive and non-exclusive placements available. 2 issues per month.

$500–$2,000 per issue

Featured Provider Listing

Appear at the top of our Find Help directory, highlighted on relevant state guide pages, and featured in search results. Vetted by MORTL.

Basic, Pro, and Premium tiers. Cancel anytime. Apply at mortl.com/become-featured.

$99–$299/month

State Guide Sponsorship

Underwrite the cost of maintaining an accurate, up-to-date legal guide for a specific state. Your name appears as "Presenting Sponsor" on that state's guide page.

Exclusive per state. Minimum 3-month commitment. Ideal for local attorneys and funeral homes.

$500–$1,500/month per state

Content Partnership

Co-authored articles, expert Q&As, or sponsored guides. All content is written to MORTL's editorial standards. Direct, honest, no fluff.

Includes distribution across MORTL's social channels and newsletter.

$1,500–$5,000 per piece

Employer Benefits Program

License MORTL for your employees as a workplace benefit. Flat annual fee per employee. See mortl.com/for-employers for details.

Pilot programs available. Contact partners@mortl.com.

$5–$15 per employee / year

Editorial Standards

What we will and won't do

We will

✓Clearly label all sponsored content
✓Write honest, direct copy that respects your audience
✓Recommend your product only if we believe in it
✓Provide performance reporting
✓Work with you on messaging that fits MORTL's tone

We won't

✗Run programmatic or banner advertising
✗Recommend products we haven't vetted
✗Disguise sponsored content as editorial
✗Sell or share user data
✗Accept partners whose products exploit grief

Let's work together.

All partnership inquiries go to partners@mortl.com. We respond within one business day. Please include your company name, the type of partnership you're interested in, and your timeline.

Email partners@mortl.com →