Media Kit. 2026

Resources for planning, loss,
and what comes next.

MORTL is built for people planning ahead, facing an urgent loss, and managing the work that follows. Partnerships must fit that context and respect the people using these resources.

Contact partners@mortl.com →

The Market

The reality of death in America

The figures below describe the market MORTL serves. Current, detailed audience metrics are available to partners on request.

24%

of surveyed U.S. adults reported having a will in 2025Source: Caring.com 2025 Wills & Estate Planning Survey

$8,300

2023 national median for a funeral with viewing and burialSource: NFDA 2023 General Price List Study

100 business days

average duration of reported workplace impact after a lossSource: Empathy 2025 Grief Tax report

20 months

average time executors reported taking to settle affairsSource: Empathy 2025 Grief Tax report

MORTL guides. every state plus DC

What people can do on MORTL

→Writing or updating a will

→Researching estate planning attorneys

→Comparing cremation and burial options

→Setting up advance directives

→Researching life insurance options

→Planning for a parent's end of life

→Managing grief after a loss

→Organizing family financial documents

Partnership Opportunities

How to work with MORTL

We review proposed partnerships for relevance, reader safety, and fit with MORTL's editorial standards. Every paid placement is reviewed and clearly labeled. MORTL doesn’t run banner or programmatic advertising.

Newsletter Sponsorship

The Death Dispatch. Our subscriber newsletter. Dedicated sponsor section, custom copy written by MORTL, clearly labeled as sponsored.

Exclusive and non-exclusive placements available in a weekly newsletter. Contracted and billed directly after review.

$500 to $2,000 per issue

Provider Partnerships

Clearly labeled sponsored directory placement for approved funeral, grief counseling, hospice, palliative care, and financial advisory providers. A listing isn’t a recommendation, endorsement, guarantee, or referral.

Basic, Pro, Premium tiers. Approval makes placement live and starts the subscription. Stripe attempts the first monthly charge within one day.

View featured listing plans →

$99 to $299/month

State Guide Sponsorship

Underwrite the cost of maintaining an accurate, up-to-date legal guide for a specific state. Your name appears as "Presenting Sponsor" on that state's guide page.

Exclusive per state. Minimum 3-month commitment. Contracted and billed directly after commercial and editorial review. Sponsorship doesn’t influence the guide or provider rankings.

Ask about an available state →

$500 to $1,500 per month, per state

Content Partnership

Co-authored articles, expert Q&As, or sponsored guides. All content is written to MORTL's editorial standards. Direct, honest, no fluff.

Includes distribution across MORTL's social channels and newsletter.

$1,500 to $5,000 per piece

Employer Benefits Program

A workforce loss-response system plus MORTL Premium for every employee. The founding year is $2,500 for the first year, for up to 100 employees.

Billed annually. Contact partners@mortl.com or visit mortl.com/for-employers.

$2 per employee per month at renewal, billed annually, with a $2,500 annual minimum

Sharing the employer program with your team? Download the one-page overview (PDF).

Editorial Standards

What we’ll and won’t do

We will

✓Clearly label all sponsored content

✓Write honest, direct copy that respects your audience

✓Recommend your product only if we believe in it

✓Explain deliverables and reporting before an agreement is signed

✓Work with you on messaging that fits MORTL's tone

We won't

✗Run programmatic or banner advertising

✗Recommend products we haven't reviewed

✗Disguise sponsored content as editorial

✗Sell or share user data

✗Accept partners whose products exploit grief

Let's work together.

All partnership inquiries go to partners@mortl.com. Please allow up to two business days for a response and include your company name, the type of partnership you're interested in, and your timeline.

Email partners@mortl.com →

The reality of death in America

The figures below describe the market MORTL serves. Current, detailed audience metrics are available to partners on request.

24%

of surveyed U.S. adults reported having a will in 2025Source: Caring.com 2025 Wills & Estate Planning Survey

$8,300

2023 national median for a funeral with viewing and burialSource: NFDA 2023 General Price List Study

100 business days

average duration of reported workplace impact after a lossSource: Empathy 2025 Grief Tax report

20 months

average time executors reported taking to settle affairsSource: Empathy 2025 Grief Tax report

MORTL guides. every state plus DC

What people can do on MORTL

→Writing or updating a will

→Researching estate planning attorneys

→Comparing cremation and burial options

→Setting up advance directives

→Researching life insurance options

→Planning for a parent's end of life

→Managing grief after a loss

→Organizing family financial documents

How to work with MORTL

Newsletter Sponsorship

The Death Dispatch. Our subscriber newsletter. Dedicated sponsor section, custom copy written by MORTL, clearly labeled as sponsored.

Exclusive and non-exclusive placements available in a weekly newsletter. Contracted and billed directly after review.

$500 to $2,000 per issue

Provider Partnerships

Basic, Pro, Premium tiers. Approval makes placement live and starts the subscription. Stripe attempts the first monthly charge within one day.

View featured listing plans →

$99 to $299/month

State Guide Sponsorship

Underwrite the cost of maintaining an accurate, up-to-date legal guide for a specific state. Your name appears as "Presenting Sponsor" on that state's guide page.

Exclusive per state. Minimum 3-month commitment. Contracted and billed directly after commercial and editorial review. Sponsorship doesn’t influence the guide or provider rankings.

Ask about an available state →

$500 to $1,500 per month, per state

Content Partnership

Co-authored articles, expert Q&As, or sponsored guides. All content is written to MORTL's editorial standards. Direct, honest, no fluff.

Includes distribution across MORTL's social channels and newsletter.

$1,500 to $5,000 per piece

Employer Benefits Program

A workforce loss-response system plus MORTL Premium for every employee. The founding year is $2,500 for the first year, for up to 100 employees.

Billed annually. Contact partners@mortl.com or visit mortl.com/for-employers.

$2 per employee per month at renewal, billed annually, with a $2,500 annual minimum

What we’ll and won’t do

We will

✓Clearly label all sponsored content

✓Write honest, direct copy that respects your audience

✓Recommend your product only if we believe in it

✓Explain deliverables and reporting before an agreement is signed

✓Work with you on messaging that fits MORTL's tone

We won't

✗Run programmatic or banner advertising

✗Recommend products we haven't reviewed

✗Disguise sponsored content as editorial

✗Sell or share user data

✗Accept partners whose products exploit grief

Resources for planning, loss,and what comes next.

The reality of death in America

What people can do on MORTL

How to work with MORTL

Newsletter Sponsorship

Provider Partnerships

State Guide Sponsorship

Content Partnership

Employer Benefits Program

What we’ll and won’t do

We will

We won't

Let's work together.

Resources for planning, loss,and what comes next.

The reality of death in America

What people can do on MORTL

How to work with MORTL

Newsletter Sponsorship

Provider Partnerships

State Guide Sponsorship

Content Partnership

Employer Benefits Program

What we’ll and won’t do

We will

We won't

Let's work together.

Resources for planning, loss,
and what comes next.

Resources for planning, loss,
and what comes next.